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SoothWare Tutorials 3 Replies
Started by Jessie Sotomayor. Last reply by Tim Ogilvie Feb. 29, 2008.
Help 2 Replies
Started by Tim Ogilvie. Last reply by Tim Ogilvie Sep. 13, 2007.
Feature Suggestions
Started by Tim Ogilvie Mar. 9, 2007.
Blog Posts
SMX Advanced Seattle
Soothware will be exhibiting at SMX Advanced in Seattle, WA from Tuesday, June 3rd through Wednesday, June 4th. Please stop by if you'll be at the show! We'd also be happy to schedule a time to meet or demo the Soothware platform.
Posted by Jessica Ogilvie on May 5, 2008 at 11:30am
Video tutorials
We've added a number of video tutorials around the site. There are two on the homepage (www.soothware.com) that provide a little more detail on the Soothware service and how to get started. We've also added a number of videos in key areas of the site that provide additional detail on how to take advantage of our conversion tracking, our bid management tools, our reporting, and our campaign management section.
We plan to add new tutorials for all key areas of the site - stay tuned.
We plan to add new tutorials for all key areas of the site - stay tuned.
Posted by Tim Ogilvie on April 5, 2008 at 6:30pm
Soothware at AdTech San Francisco
A few of members of the Soothware team will be in San Francisco for the Adtech conference (Tuesday the 14th and Wednesday the 15th). If you're in the area, or in town for the conference, let us know and we'd love to meet up.
Posted by Tim Ogilvie on April 3, 2008 at 6:37pm
Search marketing expo (SMX)
The Soothware team is currently exhibiting at the SMX Expo hall for the next two days (Feb 27 & 28). We'd love to meet you if you're in the area and would like to stop by!
We'll also have a booth at Search Engine Strategies in NY (March 17-20). If you like to meet up at either location, please drop us a line!
We'll also have a booth at Search Engine Strategies in NY (March 17-20). If you like to meet up at either location, please drop us a line!
Posted by Tim Ogilvie on February 27, 2008 at 12:33pm — 2 Comments
Tracking display advertising & email
We've recently added the option to track your display advertising, email advertising and other online marketing placements through Soothware. This allows you to track the performance of external placements alongside your SEM spend and understand what is working best for you.
We don't currently offer optimization services against this spend, but it's a solution that we're outlining right now. Expect a solution sometime in 2008 that will likely include the Right Media Exchange and other… Continue
We don't currently offer optimization services against this spend, but it's a solution that we're outlining right now. Expect a solution sometime in 2008 that will likely include the Right Media Exchange and other… Continue
Posted by Tim Ogilvie on January 3, 2008 at 9:53am
Inside AdWords
New Interface Thursday: You said it, we're fixing it!
We released the new AdWords interface early to get your feedback on it as soon as possible. And you haven't disappointed us! We receive thousands of comments every month covering likes, dislikes, and ideas for ways to further improve the AdWords interface. We read your comments carefully to prioritize the areas to work on next.
And we've made a lot of progress on the top issues our advertisers reported, so today we wanted to share these improvements with you.
Less horizontal scrolling
When working with certain browsers and monitor resolutions (especially 1024x768), you told us you needed to scroll back and forth in order view data tables and controls. We've now condensed the layout of AdWords pages and width of columns in order to eliminate the need to scroll horizontally. If you're still encountering this issue, please let us know.
If you'd like to further condense the view of your account, remember that you can customize your columns. Try hiding columns that aren't important to you and move other columns around to quickly compare important metrics side-by-side.
Support for Safari 4 and Firefox 3.5
Those of you working with the newest versions of Safari and Firefox will be happy to know that the new AdWords interface now works with these browsers. We'll continue to work to support the latest versions all major browsers in the future.
Faster load times
One of our most important goals with the new interface was to improve the efficiency of day-to-day campaign management tasks. We've heard from some advertisers that while integrated reports and roll-up tabs help them quickly access and act on important data, the data didn't always load as quickly as they'd hoped.
We've worked to improve the speed of the interface with the latest releases, and hope you can now see a noticeable improvement. However, our work isn't done, and we'll continue to focus on shortening load times with upcoming launches. For the fastest experience, we recommend using the following browsers: Chrome, Firefox 3+, Safari 4, or Internet Explorer 8.
Searching for keywords
We heard many of you are looking for quick ways to search for keywords, ad text, or campaign names within your account. In previous posts, we talked about how you can use filtering to focus on the data that matters to you.
While text filters allow you to search and act directly on the data you see, they also take a few clicks to set up for the first time. To help you work more quickly, we've added a new shortcut that lets you quickly search by text under the 'Filter and views' menu on any tab.
Try it on your Keywords tab to quickly find all keywords containing a specific term.
Educational materials
You told us you'd like more help with transitioning to the new interface. In addition to New Interface Thursdays and our new interface website, we recently started a series of free educational webinars, featuring the product team. Sign up now for the next webinar on July 10.
If you haven't been using the new AdWords interface to manage your campaigns due to a specific annoyance, now's a great time to to log in and see how the interface has improved. And please, keep your feedback coming. Just click on the Send Feedback link at the top right corner of your account to share your thoughts.
Google Ad Planner has a new look
On June 24, Google Ad Planner turned one year old, and what a busy year it's been. Marketers and media planners worldwide now manage tens of thousands of media plans with Google Ad Planner. Additionally, with publishers directly contributing their own site data and sharing their Google Analytics traffic numbers, we continue to provide you the most accurate data measurements for your media planning. We've also steadily released a variety of new features over the year based on your feedback, including pre-defined audiences, more site filters, and additional demographic data.To celebrate these milestones, we've given Google Ad Planner a facelift. Starting today, you can find sites and manage your media plans even faster with the redesigned Google Ad Planner interface.
We've kept all the best features from before, but the new interface streamlines your research and media planning by making features easier to find and use. Simply enter the URL to jump directly to a site's profile page and see Ad Planner's rich profile data for the site. We've also improved your campaign management by allowing you to easily merge and copy media plans.
We hope you'll take advantage of the new Google Ad Planner interface. Visit www.google.com/adplanner to check out our new look and to find out more information about Google Ad Planner.
New version of the AdWords API
For those of you who use the AdWords API, we are happy to announce the launch of the latest version of the API, v2009. This version offers more speed, scale, and flexibility to developers, at a lower cost. Since v2009 is a production beta, developers can sign up for access and will be whitelisted on a rolling basis. For full details on what you'll find in v2009 and how to get started, visit the AdWords API blog.
AdWords click measurements accredited by MRC
We're pleased to announce today that the click measurement systems in Google AdWords has now been accredited by the Media Rating Council (MRC). MRC accreditation certifies that Google's click measurement technology adheres to the industry standards for counting interactive advertising clicks and that its processes supporting this technology are accurate.The industry guidelines were developed over the past three years in an effort coordinated by the Interactive Advertising Bureau (IAB) and the MRC. We're proud to be one of the founding members of this group, which established the first ever industry guidelines governing how interactive advertising clicks are counted and how invalid clicks are detected and handled. The audit against these guidelines was conducted by a CPA firm engaged by the MRC to perform the audit. You can view the IAB / MRC Click Measurement Guidelines here.
We look forward to continuing to work with the rest of the industry in promoting rigorous standards and practices in click measurement and analysis. As ever, our Ad Traffic Quality team continues to work hard on protecting advertiser ROI. To read more about our work in this area, please visit our Ad Traffic Quality Resource Center.
New Interface Thursday: Exploring campaign settings
A few of the changes we've made in the new AdWords interface improve how you manage your campaign settings. In today's post, we'll cover these changes.Edit Settings for Multiple Campaigns
Have you ever wanted to quickly see which of your campaigns are running on the Google Content Network? Or compare ad scheduling settings for multiple campaigns at once?
Now you can, using the new account-level Settings tab. On the All Online Campaigns page, click the Settings tab to see the primary settings for all your campaigns in a single table.
Some settings, like campaign name or daily budget, can be changed directly in the table using in-line editing. To edit advanced settings such as location targeting and ad scheduling, simply click on the setting you'd like to change and you'll be taken directly to the Settings tab for that particular campaign.
Some settings, like campaign name or daily budget, can be changed directly in the table using in-line editing. To edit advanced settings such as location targeting and ad scheduling, simply click on the setting you'd like to change and you'll be taken directly to the Settings tab for that particular campaign.
You can also use bulk editing to change settings for multiple campaigns at once. Say, for example, you'd like to copy the Networks & Devices settings from one campaign to three others.
Simply select all four campaigns, click Edit, then use the copy-down button to copy the setting across all selected campaigns.
Better Organized Settings
We've also changed how campaign settings are grouped together within the campaign-level Settings tabs for easier navigation.
The Audience section contains settings to specify the audience you want to reach. Language, location, and demographic targeting for the Google Content Network are now grouped together in this section.
The Bidding and Budget section now contains advanced settings such as position preference and delivery method in addition to campaign mainstays like daily budget and bidding option.
Finally, you'll notice a new campaign setting in the Advanced Settings section: frequency capping, which lets you limit the number of times your ad is shown to the same unique user on the Google Content Network.
New Interface Webinars
If you want more help learning the new interface, we're holding two free webinars in the next week to help you get up to speed. During the 1-hour sessions, we'll walk you through the new interface, show you the new features, and answer your questions.
The first webinar is tomorrow, Friday, June 26th at 11 AM PDT. Following that, the next one is on July 1st at 9:30 AM PDT. You can register on our new interface webinars page.
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