We've added a number of video tutorials around the site. There are two on the homepage (www.soothware.com) that provide a little more detail on the Soothware service and how to get started. We've also added a number of videos in key areas of the site that provide additional detail on how to take advantage of our conversion tracking, our bid management tools, our reporting, and our campaign management section.

We plan to add new tutorials for all key areas of the site - stay tuned.

A few of members of the Soothware team will be in San Francisco for the Adtech conference (Tuesday the 14th and Wednesday the 15th). If you're in the area, or in town for the conference, let us know and we'd love to meet up.

The Soothware team is currently exhibiting at the SMX Expo hall for the next two days (Feb 27 & 28). We'd love to meet you if you're in the area and would like to stop by!

We'll also have a booth at Search Engine Strategies in NY (March 17-20). If you like to meet up at either location, please drop us a line!

We've recently added the option to track your display advertising, email advertising and other online marketing placements through Soothware. This allows you to track the performance of external placements alongside your SEM spend and understand what is working best for you.

We don't currently offer optimization services against this spend, but it's a solution that we're outlining right now. Expect a solution sometime in 2008 that will likely include the Right Media Exchange and other… Continue

If you visited our booth at ad:tech New York, you'll know that we just released our Agency Access product. This allows agencies to manage all of their clients from a single master account, while providing individual logins for each of your clients.

Agency Access provides a quick snapshot into the total spend and total revenue earned by each of your clients. From here, you can drill into their account, allowing you to manage their Soothware account directly.

You can learn more… Continue