We've recently added the option to track your display advertising, email advertising and other online marketing placements through Soothware. This allows you to track the performance of external placements alongside your SEM spend and understand what is working best for you.
We don't currently offer optimization services against this spend, but it's a solution that we're outlining right now. Expect a solution sometime in 2008 that will likely include the Right Media Exchange and other large display advertising outlets.
As always, let us know if you have comments or questions or would like some help getting started with the Custom tracking option.
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